Wednesday, January 27, 2010

Another Huge Midcourt Design: South Carolina


In watching the telecast of South Carolina's upset of No. 1 Kentucky last night, I couldn't help but notice the huge logo and wordmarks at center-court of the Gamecocks' Colonial Life Arena (screen capture from ESPN360.com). South Carolina thus joins the large-logo pantheon, already inhabited by schools such as Syracuse, Kansas, and Cleveland State (see earlier entries on this blog).

Back in 2002, when Colonial Life Arena was being built, the school actually held a fan vote to determine the original court design. Today's court decorations, however, are far more outsized than the options available in 2002.

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