Friday, February 10, 2017

Corporate Logos on NBA D-League Courts

I've recently started noticing corporate logos being used as the primary center-circle design for some NBA Development League courts. Apparently, I'm about two years late to the story, which was reported here in November 2014.

One of these courts is at Dr. Pepper Arena (Frisco, Texas), home of the Dallas Mavericks-affiliated Texas Legends. The midcourt logo here apparently has changed a few times, including one for Hewlett-Packard (circa 2010) and its present Dr. Pepper emblem.

The other arena is the Westchester County Center, home to the Westchester Knicks. Its floor features a Chase banking/finance logo (additional images here).

A third D-League venue I discovered with a corporate logo is the DeltaPlex Arena, home to the Grand Rapids Drive. The logo for Michigan's Chemical Bank adorns this hardwood.

Perhaps there are others. I certainly prefer to see team logos at the center-circle, but corporate imagery seems to have an inevitability in gaining greater exposure on basketball uniforms and courts.

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