Saturday, January 22, 2011
Demise of the Cartoonish Logo on Hoop Courts?
ESPN.com columnist Jim Caple had a piece the other day about how, in baseball, teams have been moving away from "playful cartoon" logos toward "more corporate" alternatives. I haven't done an extensive study of whether the same trend has overtaken NBA and college basketball courts. Yet, one example immediately came to my mind of where playfulness has given way to professionalization: The University of Minnesota's Williams Arena. Whereas center-court used to feature Goldy Gopher dribbling a basketball, it now features a large "M" in the university's official style.