Why Must Schools Make Their Abbreviation Letters So HUGE?

I've made several postings over the years about the outsized logos many schools have displayed on their center-court areas. Lately, I've noticed a couple of floors whose center-court decorations consist only of the school's abbreviation letters.

Having grown up a UCLA fan and seen those letters presented in a small and compact arrangement, I am frankly amazed at how gigantic Loyola Marymount University (LMU) and Auburn University (AU) have made their respective center-court abbreviations.

As shown first below, even with only three letters, the LMU design nearly stretches from the three-point arc on one side of the court to that on the other. (I made a screen capture from the official LMU athletic website of video highlights from the men's game against San Francisco.)

Meanwhile, at the new Auburn Arena, the AU overlay takes up quite a large proportion of the area between the two three-point arcs (photo from here).

Maybe it's just me, but I find such large letter logos distracting and jarring to my sense of proportion. In addition to the aforementioned UCLA court at Pauley Pavilion, I think Texas Christian University (TCU) has good sizing for its abbreviation at Daniel Meyer Coliseum.